Avery Dennison RBIS
With 115 locations in 50 countries, the Retail Branding & Information Solutions arm of Avery Dennison had a lot to say to a lot of people. This resulted in the brief to create, design and storyboard a movie to help bring the company's messaging to life.
The idea had to be easy to translate, flexible enough to be used as one movie or as individual clips, and above all visually appealing without being region specific. The film was so succesful it was translated into 18 other languages.