Diageo
Communications Pack
Diageo needed to explain the partnership proposition between Johnnie Walker Whisky and Team McLaren Mercedes to their global brand managers.
Custom made metal toolkits were created containing information on the partnership and a coffee-table book detailing F1 heritage.
The original concepts showed how physical theatre could be created before the information was revealed: the energy of airflow and speed.
The original concepts showed how physical theatre could be created before the information was revealed: the structure of the pit stops.
© Neil Thomas
