London Luton Airport
Branding
Luton Airport needed a fresh brand that reflected their new positioning as London's alternative modern airport.
A sleek and fresh identity which emphasised the simple elegance of the new airport helped win the pitch.
A contemporary, sleek and stylish identity was required to illustrate Luton Airport's individuality and modernity with London emphasising its proximity to the capital.
The International Airport Code LTN was used as the icon, with the reversed element suggesting traffic constantly moving through.
All of the visual touchpoints were investigated including signage, livery, digital and advertising.
© Neil Thomas
