Intervet Schering-Plough
Activyl Identity

The US Pet Care giants needed an identity for their revolutionary new cat and dog flea treatment. The identity needed to have great market stand-out and illustrate its tough but gentle brand truth.

A bold typeface was used as a foundation to convey strength, with droplet and animal features providing the personality. The curved edges helped soften the logo and create a more approachable identity.

Activyl A bold yet friendly logo was created with subtle nods to the product, such as the droplet in the 'a' and the animal tail of the letter 'y'.
Activyl Brand Book
Activyl The logo created great stand out across a range of media.

© Neil Thomas

To Top